![]() ![]() Keep your content interesting and easy to read. Make sure your case studies are factually accurate, and feel free to include images if it helps to tell the story. You can organize it as a “fast facts” style page if you want, where key facts are laid out in a bulleted list.Ĭase studies: Case studies boost your credibility by showing how your products or services have benefited customers. You’ll want to include important facts about your company history, your mission statement, corporate philosophy, and any other relevant company information you can think of. News releases, Interview Questions, Interview Topics, other “Goodies” such as quizzes or other elements: All of these items can help your story.Ĭompany history: What’s your story? Company profiles are basically like an “about us” page. Have a phone number and email address in your Media Room (and on every email you sent out.). Make sure the contact information you provide includes the best way to reach you. Once you’ve created your newsroom or media room, what goes in there?Ĭontact info: It’s important that you’re easily accessible to the media, particularly when you’re doing outreach for coverage. To make it really pop, include a graphic indicating that it’s a link to your Newsroom for those who are more visually oriented (Hint: most media people are).Put this link at either the beginning or end of that list of navigation buttons, where media people can easily see it when they’re scanning for it.This not only makes it easy to find, it also indicates that you realize media people are pressed for time, and it communicates that you’re savvy. Include a link to your Newsroom in your main navigation bar.Clearly label the area “Media Room” or “Newsroom” so that media will understand right away that you’ve created a place just to fill their needs.This means removing all obstacles to their finding what they need. ![]() It’s your job to create attractive, informative, and useful materials that media can easily find on your website when they decide to do a story or segment with you. Sometimes having a media room or newsroom on your website is the determining factor that lands you that interview or feature story. ![]()
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